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1. How to interest the media in women’s equality issues
Dean Beeby, The Canadian Press. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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2. The logistics of attracting attention for news conferences
Dean Beeby, The Canadian Press. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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3. Tips for making your press release stand out
Dean Beeby, The Canadian Press. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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4. Best practices for keeping in contact with journalists
Dean Beeby, The Canadian Press. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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5. The importance of staying on message
Dean Beeby, The Canadian Press. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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6. Tips for the television spokesperson
Carissima Mathen, Professor of Law, Faculty of Law, University of Ottawa. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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7. On the use of social media
Carissima Mathen, Professor of Law, Faculty of Law, University of Ottawa. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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8. An introduction to television media
Carissima Mathen, Professor of Law, Faculty of Law, University of Ottawa. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
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9. You’ve been invited for a television interview: now what?
Carissima Mathen, Professor of Law, Faculty of Law, University of Ottawa. In Julie Shugarman, Martha Jackman Eds., Online Feminist Law Reform Course, (Ottawa: NAWL Charitable Trust, 2014).
Media relations
Videos
Readings
- World Association for Christian Communication, ‘Mission Possible’: A Gender and Media Advocacy Toolkit, (2008) “Module 7: How to Create the Right Message for the Right Audience”
- World Association for Christian Communication, ‘Mission Possible’: A Gender and Media Advocacy Toolkit, (2008) "Module 9: How to get the Issue on the Media’s Agenda”
Questions and Assignments
Are there current women’s equality issues on which you would like to see more media coverage? Give an example of one of these issues and brainstorm how you might attract the media to cover this issue.
Write an email to a journalist that has recently written on an equality law matter of interest to you identifying whether you appreciated their coverage of the issue and why.
Write a letter to the editor, of a maximum 200 words in length, on a feminist law reform issue of your choosing.